Much like in-person
networking, online networking has its own rules of etiquette. Consider
the following tips when building your network online.
As you've probably heard by now, professional networking is an
essential skill — some might call it a "necessary evil" — that can help
you further your career. The people you meet through networking can
point you to your next career move, act as references for jobs you're
applying for and mentor you in ways you never thought possible.
But
networking itself tends to get a bad rap. It takes effort to introduce
yourself to new people and the interactions can feel awkward or forced.
They're the blind dates of the working world.
Fortunately, with
the ubiquity of social networking and mobile technology, networking has
changed significantly in recent years. Thanks to LinkedIn, Facebook,
Twitter, Google+ and countless other social networking sites, it's
easier than ever to connect with like-minded professionals and industry
experts — many of whom you may have never met otherwise.
But much
like in-person networking, online networking has its own rules of
etiquette. Consider the following tips when building your network
online.
Put the "pro" in profile. When you extend an
invitation to connect, the person will inevitably check out your various
social media profiles. Do the necessary prep work to make your social
media profiles as polished and professional-looking as possible. This
doesn't mean you should scrape your social media profiles of any
personality whatsoever. Just make sure there's nothing on there you
wouldn't want a potential boss to see.
Don't be a weirdo.
Perhaps you met at a networking event and want to stay in touch. Maybe
you have a connection in common or work in the same industry. Perhaps
you simply admire this person's work. Whatever the reason you want to
connect, be sure to introduce yourself — or re-introduce yourself, if
the case may be — and include a quick sentence or two explaining why you
want to connect. This may seem obvious, but you would be surprised how
many people send invitations to connect without so much as a simple "Hi,
my name is…" Not only is it lazy to not introduce yourself and your
reason for wanting to connect, it can be borderline creepy.
Don't be generic. Copying
and pasting the same tired, impersonal message into your emails or
invitations to connect? You might as well not even bother. Generic
messages are easy to spot and hard to forgive. They give the impression
you're just mass-messaging anyone and everyone to build your network and
are only looking out for yourself.
Be patient. U.S. Money writer Ritika Trikha sums up networking perfectly
when she says, "Networking isn't about immediate results. It's about
building mutually beneficial relationships." Be willing and able to put
the time into building your relationships and building trust. What does
that mean? Keep reading...
Nurture your network. Show your
online connections some social media love and participate in the
conversation. Start by sharing, liking or commenting on something they
posted online, endorsing them for skills on LinkedIn or mentioning them
in a #FollowFriday tweet, just to name a few tactics. The more you
interact with them online, the more likely they are to reciprocate. Not
only will this increase your visibility — not to mention up your social
media street cred — but it will also help build a rapport and develop
relationships with others outside of social media.
Try to connect IRL. Connecting
online is great, but nothing beats meeting face to face when it comes
to growing your relationship. If there's someone you've connected with
online whom you want to get to know better, suggest going to coffee,
lunch or meeting up for happy hour — and be sure to cover the bill.
Know when to move on. If
someone is unresponsive, it's okay to follow up once or twice, but
don't hassle the person. No one owes you anything, and trying to pester
someone into connecting with you will only get you blocked. Move on to
the next person who might be more responsive.
Pay it forward. Take
advantage of opportunities to help others, unprompted. Is there a job
at your company you know someone would be perfect for? Reach out to them
and offer to be a reference. Helping others isn't just good karma, it
can also pay off later if you ever need a favor of them.