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Do Men Gossip More Than Women in the Office

Gossip, rumor-mongering, and catty behavior know no gender



Whisper Words


I chose a career in finance for a number of reasons. I liked the classes in college, I wanted a challenging career, I wanted to make money. However, more than anything, I was interested in pursuing a career that was not filled with women. This fact is surprising to many; however, those that know me know that after growing up with five sisters and attending an all-female Catholic high school, I was ready to leave the drama of cattiness, gossip, hormones and cliques behind. Before I started working, I glorified the world of finance as being removed from drama. After all, I argued to myself that the lack of estrogen was bound to make for a smoother work environment.

It took about two weeks on the trading floor of a large investment bank for me to come to the realization that men gossip as much as any woman I know.



Typically after a big deal closed, many would leave the office early to celebrate over a few beers, and since I wanted to bond with my new co-workers, I joined them for a few that led to many. The evening took a turn for the bizarre when the group ended up at a strip club, and I had no ride home. Thankfully, one of the guys from the floor offered to drive me. Unfortunately, when he drove me home, he offered other things, but took my rejection like a gentleman.

As I crawled into bed in the wee hours of the morning, I said a prayer of thanks that I worked with men and would not be judged the next day in the office. A few minutes after I took my seat on the floor, a teammate asked me to step off the desk for a conversation, and he shared with me the word that had spread around the floor about the evening before. I stared at this friend in shock that word had traveled that fast--in a matter of minutes, since most people arrived at 6:00, and it was now 6:30 in the morning.


Fortunately for me, my evening chauffeur did not make up stories and told the truth--in fact, he shared the full story, including my rejection of him. From that moment on, I began to view my male co-workers in a completely different light. For the better part of my life, I had always assumed that women were gossipers and that men could not be bothered with sharing stories. However, I realized quickly that men are just as bad--if not worse--than women when it comes to the gossip department.

I would love to say that I learned my lesson about partying with co-workers after that first incident. However, there were numerous other times that I walked into work the next morning to a buzz about the happenings of the night before. Finally, after a male co-worker shared some intimate knowledge of a female teammate, I realized that I needed to find more friends outside of work.

Women typically gossip in small groups of one or two close friends, and usually stick with one person or one topic of conversation. From my experience, men seem to gossip in large groups, around broad subject matter. I have sat on a trading desk and heard men gossip about everything from outfits that women wear to rumored hook-ups of co-workers from a decade before--and the more outrageous the story, the longer it seems to be discussed across the desk. Even after I left the trading floor and worked for a smaller hedge fund, I found out that it was the men in the group who spread information more than the women.

Looking back on my 14 years in the finance world, I feel that I have heard and witnessed more gossip spread from men rather than women. Perhaps it's just because women are better at keeping gossip low-key--and I know that, working in finance, my perspective is skewed since the majority of financial service professionals are male. However, I have not heard gossip stories from other industries that rival mine.

I may be wrong in my assumption that men gossip more than women. However, until someone convinces me otherwise, I will keep my friends close and watch out for the men if I misbehave or have a few too many.      

5 jobs for the marketing team of the future


Ashley Furness, CRM market analyst, software advice 



During a recent business leaders' conference in London, Saatchi & Saatchi Worldwide CEO Kevin Roberts declared marketing dead, saying, "The further up in a company you go, the stupider you become – and the further away from new things."

While I agree with his latter sentiment, the Bureau of Labor Statistics expects marketing payrolls to increase by at least 13 percent between 2010 and 2020. Perhaps what Roberts meant to say is that the old ways of marketing are dead, as evidenced by the dramatic shift in skills desired from today's marketer. Recruiters are ditching mass media and direct mail for candidates who are savvy in search-engine optimization, analytics, mobile platforms, social media and content.

I asked more than 30 marketing and recruiting specialists what new marketing job titles they expect will become popular in the next decade. Here are five of the most common roles they named.

1. Crowdsourcing specialist
"You don't [market to today's customer] by just vomiting sales pitches on them, you do it by listening to how the product has helped them," says Josh King, director of business development at Peacock Virtual Solutions.
This role has two parts: listening and promoting. Companies can no longer dictate their brand identity to the customer. To that end, the crowdsourcing specialist would monitor conversations about the brand on the Internet and develop messages that respond to customers' expectations. On the promotion side, the crowdsourcing specialist would send out calls to action, such as inviting customers to compete to create the best video about the brand and perhaps tying the theme to something trending on Twitter.

2. Vice president of marketing data analytics
"Accountability wasn't present [in marketing] before. It's required now, because we can measure every aspect of a campaign," says Jennifer Pockell-Wilson, vice president of marketing and demand operations at Demandbase. "You can't judge success by return on investment on a specific campaign anymore because traffic, brand awareness and consumers come from multiple sources that interact together."
People in this job would decide when, why and how marketing data should be tracked. This includes data collected through marketing automation, website analytics, social media, email campaigns, mobile platforms, SEO, content marketing and other channels. The goals: to improve marketing performance and continually refine the company's definition of the ideal customer. This information would be shared with brand and campaign strategists who design promotions.

3. ROI and marketing budget officer
Marketing budgets are shifting from quarterly allotments for print, direct mail and media advertising to constantly shifting spending from one channel to another. Data about return on investment are often instantly available -- from paid search ad spending, for example -- so marketing can be more nimble with resource allocation. The budget officer would track ROI from all promotion channels and adjust spending based on those results.
"The idea is to get marketing tactics out there quickly, track results, then continue with ones that work and dump ones that don't," says crowdSPRING co-founder Mike Samson. "The idea is to try a bunch of things and learn through constant trial and error."

4. Marketing integration planner
"People don't call directly in from an infomercial or click a banner and immediately buy items," marketing consultant Jocelyn Saurini says. "They search for reviews, they interact with brands, they pay attention to trending topics."
People in this job would identify ways to deliver a single marketing message, campaign or branding effort across multiple digital channels. An example includes using a pay-per-click advertising campaign to promote a viral video or using SEO keyword analysis to help craft a press release. They might also use tools such as Demand Metric's Marketing Channel Ranking Tool to prioritize message delivery channels based on cost and other indicators.

5. Content marketing chief
"The people who are able to create a lot of value in the marketing organization of the future think in terms of content, not channels, and in terms of insight, not data," says Zach Clayton, CEO and founder of Three Ships Media.
People in this job would plan the development of websites, blogs, videos, infographics, webinars, social media and other content vehicles. The individual would decide how that content would be promoted and cross-promoted, then track its performance. Finally, the content marketing leader would look for externally created content about the company on the Internet and find ways to use it for SEO and other marketing purposes.

What's your take?
It's doubtful that every marketing department will need all of these positions. The point here is to show the future of marketing through the most highly desired skills and emerging job titles.
"All the top-down, brand-driven marketing disciplines aren't dead, they just must be balanced now with the consumer-centric disciplines that require brands to let go of the steering wheel and let the consumers drive," says Tom Cotton, partner at marketing consultancy Protagonist.

Staying Focused During The Job Search

Don't knock the idea of a routine--or a bit of exercise



Woman sitting in meditating position outdoors, close-up


Whether you're a first-time job seeker or someone who's been looking and looking, everyone can hit a wall of frustration, loss of focus, and even resignation during a prolonged job search.

If you've suffered a few setbacks (you were one of two final candidates, or at the end of the process they decided not to fill the position due to budget, etc.) it can be hard to keep at it with all of the energy, enthusiasm, and zest necessary to come across as a great candidate. If you're living this reality, I'd like to offer some ways to help you recharge, stay focused, and get that job.

Letting go of rejection

First of all, please stop beating yourself up. Sometimes there are obvious reasons why we don't get a job (wrong skill set, experience, culture fit), and other times we'll just never know why. Yes, it's frustrating. But when we continually focus on what didn't work and hit replay over and over, it literally sucks emotional and creative energy from us that we could be using to think about the next opportunity.

Did you make a misstep during the interview or feel like you didn't successfully convey the things you feel make you stand out? By all means, learn from the experience and keep practicing. But remember, focus on practicing for the next opportunity, not dwelling on the past one.

Routines and rituals

Set a time-frame for job search efforts each day. If possible, try sticking to the same time-frame every day. For example, you are actively working on your job search from 9:00 to 12:00 each day. When you have a start and a finish, you'd be amazed how efficient you are.

The ideal work/rest ratio is 90 to 120 minutes to power away on something and then take a short break. Why? When we restore ourselves with either a drink of water, healthy snack, a quick walk, or some deep breathing, we recharge and are able to improve our focus and clarity for our next time chunk.

I'm a big fan of time-chunks, because when we spend entire days on the same task, our productivity slowly diminishes over time, making us less efficient. We also become tired, unfocused and are often listless by the end of the day. Which brings me to...

The power of exercise, networking, and socializing

A job search can seem like a marathon, so let's take that analogy and extend it to the physical realm. If you're not taking care of yourself, you will burn out on all levels. Not just physically, but mentally as well. Exercise is great for getting and staying fit, but the effects of a workout also supercharge our brains and make us feel more energetic and happier. Endorphins are a good thing. If gyms are not high on your priority list, try other forms of movement like martial arts, yoga, or dance. Or just take a walk.

Often, we can isolate ourselves when looking for a job. We feel like we need to be searching constantly, which can sometimes mean being surgically attached to our computers and smart phones. Remember how each day you set a time frame on your job search efforts? That means that you have time to get out, network, and socialize. Maybe this means having a cup of coffee with someone in a field you're interested in, taking a class, or volunteering. Yes, you could potentially meet someone who might be able to help with your job efforts, but on a deeper level you will be recharging yourself, which ultimately means more energy for your mind, body--and job search.