The first point of contact of your first point of contact
Example: Human Resources Assistant Application
Place the most important words at the beginning. A whopping 50% of emails are now read on mobile phones, says Dmitri Leonov, a VP at email management service SaneBox. Since you don't know how much of the subject line hiring managers would be able to see from their smartphones, it's important to put the most important information at the beginning of the subject line. Otherwise, compelling details could get cut off.
Example: Marketing Manager with 8 Years of Experience
Be clear and specific. Recruiters spend just six seconds reviewing a resume, says Augustine, so they likely spend even less time scanning a job seeker's email. The subject line should communicate exactly who you are and what you're looking for without a recruiter needing to open the email. Don't use a vague subject line like "resume for opening," and instead specify which opening you're applying for.
Example: John Smith Following Up on Sales Position
Use logical keywords for search and filtering. Hiring managers typically have filters and folders set up to manage their email and probably won't focus on your message when they first see it, says Leonov. That's why it's important to include keywords like "job application" or "job candidate" that will make the email searchable later.
Example: Job Application: John Smith for Social Media Manager
Include the position and your name. For a standard job application, Augustine says the most important information to include in the email subject line is the job title and your name, as well as the job's ID if it has one. Anything less will require the hiring manager to spend time opening the email and trying to decode it.
Example: Data Scientist, No. 123456 – John Smith Application
List your designations to show that you're qualified. The subject line should be a place to distinguish yourself and immediately catch a recruiter's eye. Augustine recommends including any acronyms you have that are pertinent to the job. For example, you might add MBA, CPA, or Ph.D. after your name, depending on its relevancy to the position.
Example: Marketing Director – John Smith, MBA
If someone referred you, be sure to use their name. If you've been referred by a mutual acquaintance, do not save that for the body of the email, says Augustine. Put it in the subject line to grab the hiring manager's attention right away. Moreover, she suggests beginning the subject line with the person's full name.
Example: Referred by Jane Brown for Technical Writer position
Don't use ALL CAPS. Using all caps may get someone's attention, but in the wrong way. It's the digital equivalent of yelling, and your job is to make the email as easy as possible for a recruiter to read rather than giving them anxiety, says Leonov. Instead, use dashes or colons to separate thoughts, and avoid caps and special characters like exclamation points.